LUÜNA裸月是亞洲一家由女性創立的經期護理品牌。 LUÜNA裸月生產純天然無化學添加的經期護理產品,嘗試打破羞於談論女性身體的傳統禁忌,並倡導一種新鮮、開放和健康的經期護理方式。
LUÜNA裸月的創始人Olivia Cotes-James簡麗婭來自英國,2013年,Olivia在中國香港開始從事品牌營銷的工作。 2016年,Olivia來到上海,她對市面上難以購買到衛生棉條的情況感到沮喪,而這樣的情況在香港也普遍存在。
為了解如何改善這種狀況,她對經期產品市場進行了相關研究,然而在這個過程中,她發現了一些令人不安的事實:由於傳統的棉花種植中往往使用了農藥、化肥、殺蟲劑等,市面上大多傳統經期產品中含有對人體健康有害的化學物質,甚至有不少產品中添加了容易誘發子宮內膜異位症和宮頸癌的漂白劑。
隨後,Olivia開始在中國各地舉辦的「衛生棉條研討會」,在研討會中,她發現有95%以上的女性不知道這些危險化學物質的使用情況。她還了解到,有25%的人正在尋找衛生巾的替代品,但是他們大多缺乏相關的指導和知識的普及。
為了讓更多的女性擁有健康的經期護理,她創立了LUÜNA裸月。現在,在LUÜNA女性團隊的共同努力下,LUÜNA裸月推出了安全的護理產品,為女性提供真誠的指導,並試圖以健康的方式引領亞洲女性經期護理新風尚。
LUÜNA is Asia’s new female-led period care company. We create chemical-free period products and taboo-free content around women’s bodies, inspiring a fresh, open and healthy approach to menstruation.
Originally from the UK, Olivia Cotes-James moved to Hong Kong in 2013 where she began a career in branding & marketing. After moving to Shanghai in 2016, she grew frustrated by the lack of tampons available, an issue that had been prevalent in Hong Kong as well.
In researching how to improve access to these essential products, she unearthed some uncomfortable truths about what traditional feminine care products were made of; namely the use of poisonous chemicals used in conventional cotton farming, alongside bleaches which are linked to endometriosis and cervical cancer.
The ‘tampon workshops’ she began holding across China revealed that over 95% of women didn’t know about the use of these dangerous chemicals. Simultaneously, she learnt that 1 in 4 was seeking alternatives to sanitary pads but lacked the safe products and relatable guidance necessary to do so.
Knowing that we deserve better, she created LUÜNA naturals. Now, with her awesome all-female team, they create the safe products and honest guidance needed to create healthy attitudes towards periods in Asia.